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Blog Details
Created with Pixso. Home Created with Pixso. Blog Created with Pixso.

Why is China's beauty brand so popular around the world?

Why is China's beauty brand so popular around the world?

2024-12-07

 

high-profile:New domestic beauty brand

 

Flower Knows is a Chinese beauty brand founded in 2016 and officially launched its global business expansion in 2022. As of the second half of 2023, the company has generated more than $10 million in revenue from the North American and European markets.

 

In 2024, flower knowledge has been widely recognized in domestic and foreign markets, and even online UO mall, with annual sales exceeding the 100 million dollar mark.

 

Unique positioning: the design style of the girl's heart

 

Flower Knows with "dream, fairy tale, beauty" as the brand core, each makeup product and fairy tale perfect combination, to create a unique dream beauty world, each product not only in the appearance design is full of fairy tale elements, but also in the color and texture of hard work, by young women and beauty lovers love.

latest company news about Why is China's beauty brand so popular around the world? 0

Precise target population: Generation Z

 

Flower knows the target audience is 18-30 years old Z generation women, they pursue personality, love dream style, heart has always retained the girl heart.

 

Flower knows deeply grasp the aesthetic preferences, consumption habits and beauty needs of this group, in the Product packaging design and marketing strategy for targeted focus.

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Blog Details
Created with Pixso. Home Created with Pixso. Blog Created with Pixso.

Why is China's beauty brand so popular around the world?

Why is China's beauty brand so popular around the world?

2024-12-07

 

high-profile:New domestic beauty brand

 

Flower Knows is a Chinese beauty brand founded in 2016 and officially launched its global business expansion in 2022. As of the second half of 2023, the company has generated more than $10 million in revenue from the North American and European markets.

 

In 2024, flower knowledge has been widely recognized in domestic and foreign markets, and even online UO mall, with annual sales exceeding the 100 million dollar mark.

 

Unique positioning: the design style of the girl's heart

 

Flower Knows with "dream, fairy tale, beauty" as the brand core, each makeup product and fairy tale perfect combination, to create a unique dream beauty world, each product not only in the appearance design is full of fairy tale elements, but also in the color and texture of hard work, by young women and beauty lovers love.

latest company news about Why is China's beauty brand so popular around the world? 0

Precise target population: Generation Z

 

Flower knows the target audience is 18-30 years old Z generation women, they pursue personality, love dream style, heart has always retained the girl heart.

 

Flower knows deeply grasp the aesthetic preferences, consumption habits and beauty needs of this group, in the Product packaging design and marketing strategy for targeted focus.