Yuyao Namei Cosmetics Packaging Co., Ltd.

Why is China's beauty brand so popular around the world?

  high-profile:New domestic beauty brand   Flower Knows is a Chinese beauty brand founded in 2016 and officially launched its global business expansion in 2022. As of the second half of 2023, the company has generated more than $10 million in revenue from the North American and European markets.   In 2024, flower knowledge has been widely recognized in domestic and foreign markets, and even online UO mall, with annual sales exceeding the 100 million dollar mark.   Unique positioning: the design style of the girl's heart   Flower Knows with "dream, fairy tale, beauty" as the brand core, each makeup product and fairy tale perfect combination, to create a unique dream beauty world, each product not only in the appearance design is full of fairy tale elements, but also in the color and texture of hard work, by young women and beauty lovers love. Precise target population: Generation Z   Flower knows the target audience is 18-30 years old Z generation women, they pursue personality, love dream style, heart has always retained the girl heart.   Flower knows deeply grasp the aesthetic preferences, consumption habits and beauty needs of this group, in the Product packaging design and marketing strategy for targeted focus.

What does a beauty Startup Need? How to build your own brand | NAMEI

Many beauty entrepreneurs want to build a brand of their own, but they do not know how to start. Today's article will teach you how to build a cosmetics brand!   ① The business scope of registered self-employed license includes cosmetics retail and wholesale, cosmetics production, daily necessities sales, etc., later brand registration, trademark registration, opening of physical stores, online stores are used: the local industry and Commerce Bureau to handle or find help   ② A brand name needs to pay more attention, listen well and remember, bring a sense of topic and can be registered trademark name, you can reduce the cost of product promotion: you want to or find professional help   ③ Brand logo design to create a brand visual symbol, you need to check the approximate graphics to see if you can register the trademark: design yourself or find a designer customized ④ Trademark registration categories are selected in 3 categories, 21 categories, 35 categories, 16 categories, etc., to give the brand an "identity card" to prevent plagiarism, theft or infringement. How: Apply yourself or find a trademark consultant   ⑤ Selection and production purchase Screening samples, choose the source of production qualification cosmetics factory production method: field visit or online purchase cost: according to the purchase of samples   ⑥ Label and packaging design Design of product labels and outer packaging (manufacturers can also provide) : PS, AI software design or find a designer   ⑦ Apply for bar code products to enter the market packaging need to have a bar code, scan to see product information: through the China commodity information service platform registration application for the record   ⑧ Packaging material proofing, testing and filing after the product test report is qualified and the filing is passed, the production and shipping method: third-party testing, oneself or find help to record ⑨ Sales promotion Online and offline multi-channel sales to spread their own brand: official website establishment, settled in physical stores, settled in e-commerce platform online and offline sales promotion brand cost: According to the product promotion budget, do the above 9 steps, you will have your own brand, and legal compliance is protected, and then you can carry out brand planning and marketing according to product positioning and consumer groups! Hope to help your friends ~ Welcome to interact

Pen makeup is getting more exposure

Exploring the makeup pen cosmetics package materials: small details, great charm   For us who love beauty, makeup pen products are not unfamiliar. From eyeliner that lines your eyeliner in fine detail, to eyebrow pencils that accurately delineate your brows, to lip pencils that add color to your lips, they're all helpful for creating the perfect look. But have you ever noticed what these pens are made of? In fact, there is a lot of knowledge in their design and technology. Design: Portable and beautiful   In terms of design, the primary consideration for the packaging material of the makeup pen is portability. The slender pen design is convenient for us to hold in our hands, whether it is the quick creation of daily makeup, or the need to refill makeup when going out, it can be easily dealt with. In addition, many makeup pens will also be equipped with pen caps, both to protect the pen tip, but also to prevent the wrong touch to dirty the bag.   At the same time, beauty is also a point that cannot be ignored. Nowadays, the makeup pen packaging materials are rich and diverse in shape, there are simple columns, fashionable edges, and creative custom shapes, and the color is colorful, or fresh and elegant, or cool and fashionable, and the brand image and product positioning complement each other, and even some makeup pen packaging materials have become fashion accessories, and the moment from the makeup bag can highlight personal taste. For example,  makeup pens mostly use classic black and gold matching, simple cylindrical pen body with delicate pen cap, pen body printed with white brand logo, showing elegance and luxury, highlighting its high-end fashion brand positioning.   Material: Quality and touch considerations   The material of makeup pen packaging material is directly related to the quality of the product and the feeling of use. Common materials are plastic and metal. Plastic material is lightweight and relatively low cost, through the injection molding process can achieve a variety of complex modeling and color effects, but also surface treatment, such as frosted texture to add a sense of advanced, bright surface effect highlights the fashion luster. The metal makeup pen is more texture and luxury, such as aluminum pen body, durable, after anodizing and other treatment, not only lasting color, but also delicate touch, giving a feeling of high-end atmosphere, usually used in some high-end makeup brands. For example, some of Tom Ford's makeup pens are made of metal materials, and the metal pen body is finely polished, which is very heavy in the hand and full of texture, bringing luxury makeup experience to users. Craft: Details determine success or failure   The printing process is widely used in the makeup pen packaging materials. The brand logo, product name, color number and other information are clearly presented on the pen body through screen printing, heat transfer and other methods, which not only plays a role in marking, but also can decorate the pen body. Some high-end brands will also use special printing processes, such as laser printing, so that the pattern presents a dazzling metallic luster or three-dimensional effect, greatly improving the grade of the product.   In addition to printing, surface treatment processes are also varied. For example, the oil injection process can form a uniform paint film on the surface of the packaging material to enhance the saturation and gloss of the color; The plating process can bring metal texture to the packaging material, such as gold and silver plating, so that the makeup pen is more luxurious; There are also some makeup pens with rubber paint coating, providing a soft touch, increasing comfort and non-slip when using. Some of Estee Lauder's makeup pen products are very distinctive in the surface treatment, which uses a unique oil spray process to make the pen body colorful and shiny, while the pen is coated with rubber paint, which ensures that it is not easy to slip off when using, and improves the comfort of the touch.   In short, although the makeup pen cosmetics packaging materials are small, they have great energy. It perfectly integrates design, material and process, while protecting products and facilitating use, it also brings us the enjoyment of beauty and becomes an indispensable part of the cosmetics field. The next time you pick up your makeup pen, take a closer look at its package design and feel the charm and ingenuity.

Cosmetic packaging - plastic type | NAMEI

Plastic packaging materials are commonly used in cosmetics, and plastic packaging materials include: PP, PE, PS, PET, PETG, PVC, ABS, acrylic and so on. 1. PP PP material is polymer polypropylene, plastic is a polymer compound, non-toxic, harmless, no odor, better heat resistance, cold resistance is also good, chemical stability is very good, encounter strong acid and alkali chemical properties are not easy to change, more environmentally friendly. Features: milky white translucent, lubrication, no slippiness; PP material is softer than PET, easier to pinch, and less transparent than PET. How to color PP material: The color masterbatch produced by a special manufacturer, (a particle with a high color concentration composed of coloring agent, carrier resin, dispersant) it has a good color effect, and the color masterbatch is directly added to the product in the production process of PP plastic, and it can enter the next process normally after mixing, and the product will have color. Makeup application: liquid eyeliner, liquid ​eyebrow pencil, nail polish pen, teeth pencil 2. PE PE: polyethylene. The material is basically opaque, the material is a little softer, and it's not as smooth as PET. Cosmetic applications: hose, lotion bottle, bottle cap, etc. 3. PET PET is polyethylene terephthalate, a thermoplastic polyester, the surface is relatively smooth and shiny, can resist friction, and dimensional stability is good, high hardness, but not heat resistant water immersion, nor alkali resistance. The material is environmentally friendly, with high barrier property, light weight, non-breakable characteristics, chemical resistance, strong transparency, can be made into pearlescent, colored, magnetic white, transparent, widely used in gel water. Features: PET transparency is high, the bottle body has softness, can pinch concave but harder than PP. 4. PETG PETG transparency is better than PET, but it is not commonly used in China, the cost is high, the waste is high, and the material is not recyclable. PETG is used for all kinds of permanent daily necessities, such as cosmetics bottles, perfume bottles, medicine packaging containers and so on. Compared with PET, PETG has higher transparency, better chemical resistance, better oil resistance and better weather (yellowing) resistance than PET. The purchase cost of PETG is 2-3 times that of PET.   5. ABS ABS: belongs to the engineering plastic, not environmentally friendly, high hardness, can not directly contact with cosmetics, food, in the acrylic cosmetic packaging material is generally the inner cover, shoulder cover material. The color is yellowish or cream white. It is important to note that if the ABS cladding material will directly contact the material body, please note that the material body must not contain alkane lubricating oil, because it will cause the ABS amorphous zone to absorb swelling, brittle, crack. Makeup application: Eyebrow pencil, glue pen   6. Acrylics Acrylics: Thick and hard, the most glass-like acrylic. Acrylic material for injection molding bottle, poor chemical resistance, generally can not be directly loaded paste, need to match the liner barrier, filling is not easy to be too full, prevent the paste into the liner and acrylic bottle between, so as to avoid cracking, transportation packaging requirements are higher, because of scratches look particularly obvious, high permeability, the perception of the wall is thick, but the price is quite expensive. Second, pipe process Color: 1, can customize the color, usually do the primary color scrub and magnetic white, or add pearlite powder effect. Although the bottle and the lid are matched with the same color masterbatch, sometimes the color is different due to the different material used by the bottle and the lid. 2, PP and ABS material bottle body with more solid color, PETG material and acrylic bottle multi-transparent color, clear sense, acrylic bottle wall multi-spray color, can refract light, good effect. Printing: screen printing has ordinary ink and UV ink, UV ink effect is better, luster and three-dimensional, in the production should first print to confirm the color, in different materials of screen printing effect will be different. Hot stamping silver: hot stamping, hot silver and other processing technology and printing gold powder, silver powder effect is different, hard material and smooth surface is more suitable for hot stamping, hot silver, soft surface hot stamping effect is not good, easy to fall off, hot stamping silver gloss is better than printing gold printing silver. Third, mold cost, order quantity, production cycle Mold development costs: injection mold for 80,000 yuan - 200,000 yuan range, mold stainless steel materials than alloy materials are more expensive, but durable, mold out of a few, see the demand for production, such as production is larger, you can choose a four or a six mold, customers can decide. Order quantity: more than 12 thousand Production cycle: more moderate, about 30 days cycle. For study purposes only

Cosmetic packaging material surface technology | Makeup pen container NAMEI

Cosmetic industry must understand the packaging material knowledge.   Spraying: The process of spraying water-based paint evenly on the surface of the glass bottle through the water gun. In addition to the color, it usually has the difference of transparent color, solid color, smooth surface, matte surface, gradual change, adding pearlite powder and so on.   Screen printing: Printing capacity, brand name, etc., on the container. Gold and silver stamping: gold or silver aluminum foil is attached to the packaging surface by heating, with a concave and convex feeling and a strong metallic feeling. Create a sense of luxury.   Frosting: The frosting liquid (powder) and other chemical raw materials are soaked, sprayed and other ways to attach the material to the surface of the glass bottle, and the frosting effect is formed on the surface by chemical means.   Electroplating: A chemical reaction is used to form a uniform, dense metal covering on the surface of the glass bottle. The surface of the glass bottle after electroplating will show the luster and texture of metal, making the bottle look high-grade and exquisite.   Alumina pump: It's metal materials, select the appropriate alumina raw materials and the appropriate amount of additives mixed evenly, through the mold external pressure molding. Alumina pump head has strong wear resistance, good corrosion resistance and high temperature stability.   3D printing: Mainly the use of digital model files as the basis, through the way of printing layer by layer to construct the object technology. The 3D printed text or pattern has an obvious concave and convex sense, and the concave and convex sense is much stronger than screen printing.   Fog transfer: It is a printing technology that is placed in water without rules, and the printed patterns are rich in layers, bright in color, and ever-changing. The most common is the lid made of imitation wood grain pattern.   Fog labeling: refers to the process of attaching labels or markers to containers. Low cost, good environmental performance.   Matte face: Matte oil is attached to the surface of the comtainer to create a matte face effect.   Semi-transparent: the packaging material has a sense of transparency.   Solid color: no transparent Cosmetic packaging.   Gradient: The surface is sprayed with different colors and a gradual natural transition is achieved.   # Cosmetic packaging design # Product packaging # Packaging material source manufacturers #Makeup Container #Custom Cosmetic Packaging #Makeup Tube #Empty Makeup Pen #Cosmetic Packaging Design

Another one! The top 10 "new members" of the global beauty industry are stable, and the makeup sector has witnessed great growth

  Today (October 30), Spanish beauty and fashion giant Puig released its financial results for the first three quarters of 2024. In the first nine months of the year, Puig Group recorded revenues of 3.428 billion euros (about 26.447 billion yuan), an increase of 9.6% at constant exchange rates and 10.1% at reported exchange rates, which was higher than analysts expected. It is worth mentioning that in the first half of this year, Puig Group entered the global beauty top 10 list for the first time, temporarily ranking 10th. If it continues to grow rapidly, the group is expected to rise further in the rankings.   Growth rate of 10.1% may achieve mid-term development goals ahead of schedule As a family-owned company, the Puig Group has gone through a century of history. According to public information, Antonio Puig Castello, born in Barcelona, Spain, with the help of contacts accumulated in London, England, returned to China in 1914 to found the Puig Group. From the launch of Antonio Puig, the first perfume, to Milady, the first lipstick brand, the group continued to broaden its brand matrix, and in the 1960s began to expand overseas, and gradually gained a foothold in the international market. On May 3 this year, Puig Group ushered in a highlight moment and successfully listed on the Madrid Stock Exchange, becoming the first fashion and beauty listed company in Spain. According to the blue eye combing, looking back at the Puig Group's financial reports from 2021 to 2024 in the first three quarters, its sales during this period have maintained double-digit growth, and even the sales in the first three quarters of this year have approached 27.927 billion yuan in 2022. By quarter, in the third quarter of this year, Puig Group sales recorded 1.257 billion euros (about 9.697 billion yuan), an increase of 11.6% on a comparable basis, an increase of 11.1% on a reported basis, higher than the analyst forecast of 1.17 billion euros (about 9.027 billion yuan). In this regard, Puig Group CEO Marc Puig said on the conference call that Puig's sales growth in the third quarter was higher than in the first half of this year, which drove the overall revenue in the first nine months. "This is fully in line with the Group's medium-term development plan," said Marc Puig. It is reported that Puig Group proposed a "three-year medium-term development plan" in 2021, with the goal of completing sales of 3 billion euros (about 23.141 billion yuan) in 2023 and 4.5 billion euros (about 34.714 billion yuan) in 2025. According to the financial report, Puig has exceeded the plan with revenue of 33.206 billion yuan in 2023, if the growth rate of 10.1% in the first three quarters of this year, the group is expected to break through the 4.5 billion euros (about 34.777 billion yuan) mark at the end of this year, and complete the "medium-term development plan" one year ahead of schedule. Looking at the world, as of the first half of this year, Puig Group exceeded the Brazilian beauty giant Natura&Co with a net sales of 16.985 billion yuan, and entered the global beauty top 10 list for the first time, temporarily ranking 10th, with the sales of Coty Group in 9th place only 2.2 billion yuan. It is worth noting that Coty recently lowered its guidance for the first quarter of fiscal 2025 (July-September 2024) and expects same-store sales to grow 4% to 5%, compared with a previous forecast of 6%. At the same time, Puig Group said in its earnings report that the first three quarters of this year exceeded previous expectations. Therefore, if the Puig Group can continue to grow, it is expected to continue to advance in the global top 10 list. The makeup business returned to positive growth At present, the Puig Group consists of three segments: perfume and fashion, makeup and skin care. Among them, the perfume and fashion business is the main business of the Puig Group, accounting for 73% of the total revenue, which achieved sales of 2.534 billion euros (about 19.55 billion yuan) in the first three quarters of this year, an increase of 10.9% on the basis of reported exchange rates. It is worth mentioning that, in addition to the continued growth of high-end brands, niche brands have gradually become the new growth force of Puig Group, and in the first three quarters of this year, also achieved double-digit growth. At the same time, Puig Group's makeup business returned to positive growth. In the third quarter of this year, sales of the group's makeup business increased by 7.3% at reported exchange rates to 200 million euros (about 1.543 billion yuan); In the first three quarters, sales increased 1.4% at reported exchange rates to 535 million euros (about 4.127 billion yuan). It is worth noting that in the first and second quarters of this year, the sales of Puig Group's makeup business declined by 1.8% year-on-year, and the reason why it can achieve year-on-year growth in the first three quarters is closely related to the strong growth of the makeup business in the third quarter. In this regard, Puig Group said in the earnings report that the makeup business can return to growth, thanks to the narrowing of the gap between the purchase price and the shipment. Charlotte Tilbury, the business's most important growth brand, saw growth in the largest markets of Europe, the Middle East and Africa and the Americas. In addition, the recent launch of Exagger-Eyes mascara has also made a good start. Regionally, the Puig Group saw the fastest growth in the EMEA region (Europe, Middle East and Africa), recording double-digit growth of 12.7% in the first three quarters, recording 1.829 billion euros (about 14.11 billion yuan); The Americas region was the second fastest growing, with sales in the first three quarters of the year up 9% to 1.29 billion euros (about 9.951 billion yuan), mainly due to the strong performance of the perfume and makeup category in the US market. At the same time, the Asia-Pacific market became the slowest growing region of the group, in the first three quarters of this year, sales recorded 307 million euros (about 2.368 billion yuan), a slight increase of 0.8%, which Puig Group attributed to the continued challenges of the external market environment in the financial report. Nevertheless, Puig Group said in the earnings report that although the proportion of the Chinese region in its global market is not high, it will make long-term investments in the market at a healthy pace.   In fact, in the previously announced medium-term development plan, Puig Group also revealed its determination to develop the Chinese market. The group expects the Chinese market to account for 25% of its global sales by 2025. The Puig Group's idea is not out of nowhere. Iimedia Research data shows that compared with the US and European markets as high as 50% and 42% of the industry penetration, the penetration rate of China's perfume market is only 5%. In 2023, the scale of China's perfume market has reached 20.7 billion yuan, and it is expected to reach 51.5 billion yuan in 2029, which is still in the blue ocean stage and will become the main growth point of the future global perfume market.

Authentic products are surrounded by counterfeits! Global Vision: Luxury brands from Europe and the US caught in Amazon's quagmire

According to Morgan Stanley's prediction, Amazon will become the largest beauty retailer in the US by 2025, in fact, this platform is also attracting more and more high-end beauty brands and giants' attention, such as Kiehl's, Lancôme, and Urban Decay under L'Oréal Group; Clinique under Estee Lauder Group and Shiseido Group have all set up shop on Amazon.   However, in the process, they are increasingly encountering "ambushes" by unknown vendors on Amazon, who openly sell counterfeit products of popular brands or independent brands on the platform, which has made brands realize that the e-commerce giant may very well be the culprit behind the intellectual property issues.   Is there a problem with the platform search? Fake products are actually competing with genuine ones on the same stage.   "Today, searching for any popular beauty product on Amazon will likely reveal it alongside a slew of 'visually similar' knockoffs in the search results. It's hard not to feel that the platform's search engine is 'seriously flawed'," says Liz Flora, a columnist for Business of Fashion, an overseas fashion and finance media outlet. When Flora searched for the No. 1 bestselling beauty product on Amazon - Hero Cosmetics' Mighty Patch acne patches - she discovered that next to the official Hero Cosmetics authentic product, there was a brand called "Breiboz" with "identical" acne patches that looked almost exactly the same as the authentic product. When she searched for Milk Makeup's viral lip product, "Cooling Water Jelly Tint," she found another result with packaging that was exactly the same as the authentic Milk Makeup product. Finally, when Flora searched for Rare Beauty's star product, Soft Pinch blush, she found yet another "fake" product with packaging and shade that were exactly the same as the authentic product. The bottle had the brand name "Lakerian Beauty," but the font used for the printing was even identical to that of Rare Beauty. What's more troubling for brands is that consumers are also accepting these counterfeits: On September 23, a brand called "Daolyo" even made it onto Amazon's beauty brand bestsellers list, despite disappearing from the list later, Hero Cosmetics brand-related staff told BoF they were "very frustrated" that fake products were able to make the list. In the cosmetics industry, counterfeiting is not a new phenomenon, but the latest trending beauty products on social media have given fraudsters a "new idea": they often register a new beauty brand trademark and then produce packaging that is "extremely similar" to the genuine products, filling them with their own products. Even worse, they will directly copy the promotional pictures of the genuine products and put them on their own shop page. After Touchland's hand sanitizer became popular online, the company's CEO, Andrea Lisbona, noticed that a huge number of counterfeit products with the same packaging as theirs had surged on Amazon, with some even directly using their brand's photography work, only erasing the Touchland trademark. Madigan Lyden, senior director of brand strategy at e-commerce company Front Row Group, said: "When a product goes viral, we see a surge in counterfeit activity." According to Leiden, "most" counterfeit issues occur on Amazon. The group works with several beauty brands, including Ouai, Bubble, and Summer Fridays, to develop an Amazon strategy for customers. "Counterfeiting has become very serious, especially this year," Leiden said. As a result, the group has had to invest more resources in brand image protection and hired brand protection specialists to help address the issue. "I think Amazon should step up its protection of intellectual property for brands that are selling on its platform, at least starting with optimizing search," said Steve Strong, chief operating officer of consumer brand accelerator Super Ordinary. "Now, if a consumer searches for their favorite beauty brand and cosmetics on Amazon, it will provide a bunch of alternative products that look similar, and I don't think that's a good thing."   "Rat-catching fraudsters" is fraught with difficulties. Flora pointed out that some people may blur the line between counterfeit products and the popular "dupe" products among beauty enthusiasts, but they should never be confused with each other. "The counterfeiters are trying to position themselves as being on par with brands like e.l.f. Beauty, Nyx, or Wet n Wild, because those brands also produce similar products to high-end luxury beauty brands, but at a lower price point. These products are often used by beauty influencers on social media to compare with high-end products. However, these mass-market brands all have their own distinct brand image and formulations that are entirely different from the counterfeiters," Flora said.   Meanwhile, brand owners say that in order for Amazon to delist the fake products, they need to go through a lot of bureaucratic processes. First, if a brand wants to request delisting of the counterfeit products, the brand owner must ensure that their design and packaging have trademark protection, and that their packaging design also has patent protection. "Without patents or trademarks, anyone who wants to copy our packaging can do so at will," says Lisbon. Secondly, brand owners must also take a proactive approach and report counterfeits themselves, rather than waiting for Amazon to handle it. While Amazon has also been strengthening its intellectual property protection tools. However, with counterfeits running rampant, beauty brands cannot afford to sit back and do nothing. They are seeking third-party services to track and report infringements, while other companies are taking legal action directly against manufacturers. "Any product that looks like our brand, we will report to Amazon for violating packaging intellectual property rights," Strong said. However, even if brand owners have strong evidence and valid reasons, it is difficult to catch all counterfeit products. For example, hand sanitizer brand Touchland has patent rights to its signature bottle design. In the past two months, the company has discovered 5,000 counterfeit products worldwide that infringe on its intellectual property rights and appear on various e-commerce retail platforms, including Amazon, Alibaba, and Shein. "It's almost like playing a whack-a-mole game. You knock one down, and they pop back up again in no time," Lisbon said.   Hit the source directly. To tackle the issue of counterfeit products, some brands have completely bypassed Amazon and taken matters into their own hands by directly approaching manufacturers of fake products and seeking compensation. On August 23, DIY false eyelash brand Lashify won a $30.5 million (approximately RMB 214 million) compensation and a 30% royalty fee in a lawsuit against Lashbeauty Cosmetics Co., Ltd. in Qingdao. The jury found that false eyelashes produced by Lashbeauty had infringed on three patents owned by Lashify. According to Lashify's claims in court, many of the infringing false eyelashes were sold on Amazon, while others were distributed to legitimate brands. "Counterfeits on Amazon are a terrifying prospect for any original brand," says Sahara Lotti, founder and CEO of Lashify. "They can wipe you out in just a few months, leaving you bankrupt." Lotti also notes that these "rogue" sellers can "completely flood the market," making it impossible for consumers to find genuine products. However, fully launching legal proceedings is expensive and risky, especially for small startups. Lotti says that the main purpose of the lawsuit is not to fully recover losses, but to prevent others from producing counterfeit products of the brand in the future. Due to its huge scale, it is virtually impossible to completely control counterfeiting. Meanwhile, some brands have gained attention from mainstream society by venturing into the gray area of counterfeiting. For example, the Australian brand MCoBeauty proudly positions itself as a "luxury beauty affordable alternative," with its products on Amazon being very similar to those of high-end beauty brands such as Charlotte Tilbury and Sol de Janeiro. "We strictly adhere to copyright and trademark laws, and our brands are not allowed to copy the packaging elements of other products," says CMO of MCoBeauty, Meridith Rojas. "We ensure that all of our formulas and packaging comply with these regulations." Additionally, although beauty enthusiasts are fascinated by all "dupe" products, beauty influencers are also helping educate their followers about the differences between authentic, dupe, and fake products, and warning them not to buy counterfeit products from suspicious sellers on platforms such as Amazon or TikTok Shop. On the other hand, Amazon has been constantly adding new features and announcing its efforts to combat counterfeit and substandard products. In 2022, the company launched a patent enforcement program called "Amazon Patent Review Express." In its 2023 Brand Protection Report, the company observed that the total number of effective copyright infringement reports across all categories on its platform had decreased by 30%, and has adopted machine learning to detect "complex visual intellectual property" infringement. "But brands cannot rely on them alone," Lisbon said. "When there are daily instances of infringement, you must be highly vigilant and promptly address them, rather than sitting back and waiting for consumers and platforms to solve all the problems."

In the highly competitive lipstick market, there is a new lipstick category that has set off a consumer boom

• Brands and Products:   ▲ NARS: Nars' lipstick pens have been getting a lot of attention, such as its classic Dolce Vita color, which is a very popular bean paste color, and a black tube crayon design, which focuses on a velvet feel and shows a high-end velvet satin texture. However, people with deeper lip lines may use more pronounced lip lines, and the lasting effect is better, and the measured results can be maintained for about 8 hours.   ▲ Sisley: Sisley has launched a lipstick pen in a zebra-print package, which is slightly larger than a normal lipstick pen, a bit like the size of a marker, and has weight in your hand. Rotary design, easy to use, such as No. 22 tipsy color, is a mellow wine red, white and temperament, although it is matte texture, but completely dry, will not show lip pattern, used to draw lip bite makeup is very good. ▲ immeme: A makeup brand launched by Memebox for young women in their 20s and 30s. Its love lipstick pen uses a pen shape, pressing design can control the amount of use each time, after pressing out can not be returned. The love shape of the paste fits the outline of the lip, convenient to outline the lip shape, there are orange, rose, red and other colors, such as 002 between red and orange, full color, suitable for people with fair skin; No. 003 big red saturation is good, can enhance the aura; No. 005 coral can enhance the temperament of white, suitable for makeup and so on. ▲Dior mist lipstick pen: it is a powder lipstick, the makeup effect is matte pure fog surface, the arm color test is good, it is relatively difficult to apply after the mouth, need to dip and smear and patiently dye, the powder texture is dry and a little dry, will show lip lines. ▲ Tom Ford Double Lip Liner: Lip liner on one end and lipstick on the other. The lipstick has a moisturizing texture and the lip liner is slightly dry and shiny. Use a lip liner to outline the outline of the lips and then fill the color with lipstick to avoid lipstick on the lips, but pay attention to the soft paste, do not twist out too much, so as not to break.   Have you ever fallen for these fabulous lipstick pens? Now, let us reveal the secrets behind them. Namei Cosmetic Packaging for the global makeup brand supply! Part of their appeal comes from the quality of the packaging materials supplied by the Nami factory.   Na Mei factory, with exquisite craftsmanship, strict quality control, for the brand to create amazing lipstick pen packaging materials. From the stylish design to the reliable material selection, every detail demonstrates quality and professionalism.   If you are also looking for high-quality lipstick pen packaging materials, or have other special needs, please feel free to consult. Namei factory will be professional service, excellent quality, for your beauty career help, together to create a remarkable beauty legend!   Click on the image below to learn more↓↓↓↓↓