Thick lips are in fashion, and this category is back on the beauty battlefield

  With the popularization and deepening of social media for beauty content, consumers have become more specialized and refined. Thanks to this, the lip makeup subcategory is hot again.

  Fashion is a circle, and these days it's lip liner's turn!

  Looking at the current "Go viral makeup", it is necessary to use lip liner this single product. In the recent popular Y2K style (Year 2 Kilo, millennial style) Generation Z girl group XG, members COCONA and Harvey's makeup will obviously use lip liner to enhance the 3D sense, presenting a healthy, confident, bold and assertive Generation Z style.

  Members of Japanese girl group XG COCONA's latest look

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  From "bite lips" to "glass lips" and "toot lips"

  Full, thick lips are in fashion

  With the growing popularity of diverse aesthetic concepts, beauty is no longer limited to a well-rounded mouth, and more and more people are discovering the beauty of full and thick lips. The European and American makeup circles, which are more bold in makeup, took the lead in blowing this popular trend of thick lips, and gradually became the popular trend of European and American makeup.

  In their tutorials videos, beauty bloggers almost always apply lipstick and blot the edges of their lips with their fingers or tools to blur out the peaks and make them look bigger and more three-dimensional than they originally were.

  Lip trends change, and new consumer demands follow. While there are a variety of ways to "thicken lips," a tool that can be applied directly to achieve the effect will be friendlier and faster for newbies. Under this new demand, an important tool to achieve thick lip makeup - lip liner, once again appeared in the beauty circle.

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  JUDYDOLL, a new makeup brand, observed that in recent years, with the popularity and deepening of beauty content on social media, consumers' understanding of makeup is more inclined to specialization and refinement, and more professional tools are needed to create more delicate makeup.

  There are signs that the new generation of consumers are increasingly demanding the sophistication of lip makeup, and under the professional demand, the simple lip liner can "return to the battlefield".

  The shape of the lip liner is similar to that of an eyebrow pencil. Gently rotate the shell to reveal the refill of the pencil, and then outline around the edge of the lips to blur the boundary of the lips before applying lipstick to create a fuller lip shape.

  On social media platforms, user posts show that lip liner is mainly used to create thick lip makeup, outline lips, and improve flat lips. Based on the "pinch mouth" function of the lip liner, the lip liner is more frequent in the lip tutorials of beauty bloggers.

  South Korean beauty blogger PONY in March 2022, a "plastic grade M lip" makeup education video showed in detail the use of lip liner and the creation of full lip makeup, after which the lip liner under the banner of "PONY" came online.

  Photo taken from PONY's social media account

  Correspondingly, in this fashion cycle, lip liner products have also been upgraded and innovated.

  The lip liner of the 1980s and 1990s was mainly watercolor pencil style, the refill was harder, it was harder to use, and the outline on the lips was also very dull. In recent years, the lip liner that has resurfaced has made great changes in texture, color number, nib and shape.

  1, Lip container upgrading - more convenient to use.

  The new "resurrected" lip liner is mainly based on automatic rotation, and only needs to turn the shell to reveal the refill. Some models also come with pencil sharpeners that allow users to freely control the thickness of the pen refill. The shape of the pen refill is also very big, there are machete shape, pencil shape, lipstick shape and so on.

NAMEI--a professional lip liner container supplier, welcome to consult the latest lip liner style.

  2, texture upgrade - reduced hardness, more silky smooth.

  In terms of skin feel and texture, the lip liner pays more attention to the delicate and smooth skin feeling, and the makeup effect is more lasting. For this reason, lip liner can also be used as a substitute for lipstick by applying lip gloss all over your lips. For example, Hailey Bieber, the wife of Justin Bieber, uses lip liner all over her lips instead of lipstick in her videos.

  3, color upgrade - nude color is natural.

  In terms of color, unlike the past bright rainbow lip liner to create a clear lip contour, today's saturated, natural flesh-colored lip liner is the mainstream of the market. This color lip liner is more convenient to dye the lip, blur the lip line, and naturally extend the lip contour to achieve the effect of three-dimensional lip abundance.

  New lip liners are popping up all the time

  This latest lip liner comes from the NAMEI cosmetics container factory comes. The lip liner comes with a push-pull lip brush design to prevent the lip brush from being exposed to air pollution.This lip liner is loved by many brands, and the two-in-one design is convenient for consumers