Exploring the makeup pen cosmetics package materials: small details, great charm

For us who love beauty, makeup pen products are not unfamiliar. From eyeliner that lines your eyeliner in fine detail, to eyebrow pencils that accurately delineate your brows, to lip pencils that add color to your lips, they're all helpful for creating the perfect look. But have you ever noticed what these pens are made of? In fact, there is a lot of knowledge in their design and technology.

Design: Portable and beautiful

In terms of design, the primary consideration for the packaging material of the makeup pen is portability. The slender pen design is convenient for us to hold in our hands, whether it is the quick creation of daily makeup, or the need to refill makeup when going out, it can be easily dealt with. In addition, many makeup pens will also be equipped with pen caps, both to protect the pen tip, but also to prevent the wrong touch to dirty the bag.

At the same time, beauty is also a point that cannot be ignored. Nowadays, the makeup pen packaging materials are rich and diverse in shape, there are simple columns, fashionable edges, and creative custom shapes, and the color is colorful, or fresh and elegant, or cool and fashionable, and the brand image and product positioning complement each other, and even some makeup pen packaging materials have become fashion accessories, and the moment from the makeup bag can highlight personal taste. For example,  makeup pens mostly use classic black and gold matching, simple cylindrical pen body with delicate pen cap, pen body printed with white brand logo, showing elegance and luxury, highlighting its high-end fashion brand positioning.

Material: Quality and touch considerations

The material of makeup pen packaging material is directly related to the quality of the product and the feeling of use. Common materials are plastic and metal. Plastic material is lightweight and relatively low cost, through the injection molding process can achieve a variety of complex modeling and color effects, but also surface treatment, such as frosted texture to add a sense of advanced, bright surface effect highlights the fashion luster. The metal makeup pen is more texture and luxury, such as aluminum pen body, durable, after anodizing and other treatment, not only lasting color, but also delicate touch, giving a feeling of high-end atmosphere, usually used in some high-end makeup brands. For example, some of Tom Ford's makeup pens are made of metal materials, and the metal pen body is finely polished, which is very heavy in the hand and full of texture, bringing luxury makeup experience to users.

Craft: Details determine success or failure

The printing process is widely used in the makeup pen packaging materials. The brand logo, product name, color number and other information are clearly presented on the pen body through screen printing, heat transfer and other methods, which not only plays a role in marking, but also can decorate the pen body. Some high-end brands will also use special printing processes, such as laser printing, so that the pattern presents a dazzling metallic luster or three-dimensional effect, greatly improving the grade of the product.

In addition to printing, surface treatment processes are also varied. For example, the oil injection process can form a uniform paint film on the surface of the packaging material to enhance the saturation and gloss of the color; The plating process can bring metal texture to the packaging material, such as gold and silver plating, so that the makeup pen is more luxurious; There are also some makeup pens with rubber paint coating, providing a soft touch, increasing comfort and non-slip when using. Some of Estee Lauder's makeup pen products are very distinctive in the surface treatment, which uses a unique oil spray process to make the pen body colorful and shiny, while the pen is coated with rubber paint, which ensures that it is not easy to slip off when using, and improves the comfort of the touch.

In short, although the makeup pen cosmetics packaging materials are small, they have great energy. It perfectly integrates design, material and process, while protecting products and facilitating use, it also brings us the enjoyment of beauty and becomes an indispensable part of the cosmetics field. The next time you pick up your makeup pen, take a closer look at its package design and feel the charm and ingenuity.